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8 Ways To Build Your Employer Brand Using LinkedIn

Written by Kimberley Startup | August 14, 2014 | 0 Comments

LinkedIn for ExecutivesWith over 186 million registered users across 170 industries and 200 countries, LinkedIn has quickly cemented itself as a must-have resource for businesses looking to hire.

Connecting professionals based on their experience, skills, interests and knowledge, LinkedIn is one of the most resourceful tools on the web when it comes to building your company brand and professional network.

With a little bit of time and effort, here are some of the ways you can use LinkedIn to build your company’s brand to attract and identify talent for your team:

1. Create a strong profile. Your company’s LinkedIn profile is the most important element of the site. Think of it as an enhancement to your business card – a quick and simple way for people to decide if you’re relevant to their needs.

Use an impressive headline summarizing your company and include as many skills and relevant keywords. That way, your profile will show up in search results when potential candidates are looking.

2. Ask for recommendations. An easy way to enhance your reputation is to obtain as many recommendations from existing employees and clients as possible. A healthy number of recommendations across a wide range of skills acts as social evidence of your professional value.

3. Leverage SEO.  Using the right keywords in your profile is paramount if you want to be found, particularly on search engines like Google and Bing.

Take the time to optimize your organization’s summary. Include links to your careers page and any other pages on your company website that you want to highlight. Perhaps you have a blog or a ‘meet the team’ page.

4. Join Groups. Joining groups is a great way to build your brand on LinkedIn. Make sure you join those specific to your industry – this will not only increase your indirect connections, but it will also attract potential candidates who you could recruit.

Participate in discussions, and submit posts and comments to various groups to broaden your reach and position yourself as a thought leader.

5. Create your own group. If you’re willing to commit the time to creating and nurturing your own company group, it can pay huge dividends when it comes to recruitment.

The most valuable aspect of LinkedIn groups is the email broadcast tool included with it. Under the ‘Manage’ options, you will see a feature to ‘Send an Announcement’. Although it’s restricted to one announcement every seven days, it’s a free and easy way to broadcast content to your group members, and ultimately, your to talent pool.

6. Update your email signature. To build awareness of your company’s LinkedIn profile, get your employees to hyperlink their email signature to your LinkedIn page. Since many professionals rely on email as their primary communication tool, your email signature is often a great starting point for connecting with others.

7. Produce a steady stream of updates for the LinkedIn homepage. When you log in to LinkedIn, you’ll see a news feed of various updates from your professional network.

Start building yourselves as an employer of choice by posting a constant stream of relevant information (blog articles, featured jobs, etc.) to your homepage.

8. Offer responses to LinkedIn Answers. Most people are not aware of the LinkedIn Answers function, but it opens up another opportunity to gain insight and perspective from potential candidates.

Likewise, if you become a frequent contributor to other questions, it’s a great way to establish yourself as a subject matter expert and help you build your brand.

These are just a few of the ways LinkedIn can help you to build your brand to attract talent. Whilst it might seem time consuming, spending just five minutes a day on building and developing your presence can do wonders for your company.

In fact, those five minutes can transform your online reputation, and ultimately, help you attract the next star performer for your business.

If you’re looking for more advice on how LinkedIn can benefit your hiring strategy, contact us here at Webrecruit North America

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