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Is Pinterest Really a Valid Recruitment Tool? Well, Yes, of Course.

Written by Phil Roebuck | August 14, 2014 | 0 Comments

Pinterest logo on LCD screenIn this modern era, a formulaic parchment resume has gone the way of the Dodo bird when it comes to understanding a candidate’s personality and talents.

Today, it’s all about their Twitter feeds, LinkedIn profile, Facebook, and increasingly, Pinterest.

In June Pinterest recorded a staggering 10.4 million user base and 400% growth, making it the fastest growing social media site in history.

The site is also responsible for sending more referral traffic to websites and blogs than Twitter, Google+ and LinkedIn combined. Those are pretty impressive statistics considering they’d been in business a few months.

So then a reasonable question given the theme of our blog is, “Could Pinterest be a good source for attracting talent to your company?

Absolutely, it can. Pinterest is a powerful tool for brand awareness.

Pinterest users enjoy looking at a variety of interesting, useful, and attractive posts on the site.  As an employer, you have the ability to communicate your company’s culture and also the position you’re trying to fill to other Pinterest users. You just need to know how and what to post.

Here are some tips for using Pinterest to recruit:

DO post pictures and information about your company and job openings using photos and graphics

DO include links within your images and pin descriptions to drive traffic to your company website

DO nurture relationships with other brands and partners by re-pinning and “liking” relevant and helpful content

DO post visually stunning content and positive messages which keep in line with your company’s branding

DO showcase your company’s unique culture, values, employees and environment. Pinterest enables you to offer a virtual sense of what it’s like to work at your company (Just no pictures of cubicles!)

DO create a few different pin boards.

DON’T go rogue and off brand message with your posts.

In conclusion:

While Pinterest might be a relatively new and seemingly useless platform to enter into the minds of the modern HR professional, the potential for companies to develop their employer brand, grow online communities and drive traffic to their website is hard to ignore.

Like any social network, it can take time to build an engaged community on Pinterest, but one tenant of social recruitment is using social media to tap into new talent pools. it offers new and untapped talent pools (and it’s free).

Additional Resource:

This infographic provides some interesting Pinterest facts, including user demographics and how it compares to other social platforms. There are also some more tips on how to best use Pinterest for business.

Have you used Pinterest to promote your brand?

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